P7 became the most expensive vehicle number plate and was sold for a record Dh55M at the "Most Noble Numbers' auction in Dubai.

The starting bid for the number plate was Dh15 million and within seconds the bid rose to over Dh30 million. The bid then stagnated at Dh25 million for several minutes and the bid was placed by Pavel Valeryevich Durov, the French-Emirati businessman, the founder and owner of the app Telegram.

The price rose quickly until it reached the amount of Dh55 million (INR 1,226,144,700) by bid panel seven who wished to remain anonymous.

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