As a manager or future manager, a CEO or an entrepreneur, it is a must to master communication, especially nowadays with the information economy in which companies evolve.
Your company will need sooner or later a plan to face a small or big crisis. Therefore, you need to be prepared.
Develop your skills in communication management with your communication crisis course !
To subscribe to the entire course here : [ Ссылка ]
Author : Mark Oliver, communication expert with 25 years of experience in the field of communications and lecturer at Business School Lausanne and Geneva School of Business Administration (Switzerland).
A Complete Introduction to Crisis Communication will provide students with an comprehensive understanding of both internal and external crisis communication and allow them to begin to put this new found knowledge into immediate practice. The course will be illustrated with power point videos and articles and will encourage students to take part through online interaction and practical exercises.
Students will learn and understand:
The internal and external importance of crisis communication
Crisis types with short case studies
How to craft an effective crisis communication procedure
How to respond and adapt during a crisis
Your program :
1. The importance of crisis communication
2. Crisis categories
3. The Four Stages of a Crisis
4. Preparation for crisis communication
5. Preparation (external crises)
6. Creating a crisis document
7. Developing a response
8. Crafting your message
9. Preparation (internal crises)
10. Practice & adaptation (external)
11. Preparation for questions
To know more about our communication crisis course, visit [ Ссылка ]
CRISIS COMMUNICATION - The four stages of a crisis
Теги
formationfinancecomptabilitéspécialistecourssuisseonlineeducationinvestissementfinance de marchébourseinvestirentreprisebusinessdiplomecertificatécoleswisséconomiestratégie financièreplacementlevée de fondscrisis communicationFour Stages of a CrisisCrisis categoriesCrafting your messageinternal crisesCreating a crisis documentPreparation for questionscrisis communication procedure