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Who remembers Discovery Zone? DZ Discovery Zone! I was obsessed with that place as a kid, running around getting lost through the tube tunnels, the ball pits, roller slides and ziplines. It was unbelievable fun and good memories. Did you grow up in the United States during the 1990’s? If you did there is a greater than 60% chance that you attended a party at an “indoor entertainment facility,” the major names being Chuck-E-Cheese, Funtime America and … The Discovery Zone. Chuck-E is still in worldwide existence with its electronics-based carnival aesthetic. Funtime America has been reduced to only a handful of locations nationwide. But the saddest story is with The Discovery Zone - An indoor party venue that became the crafters of 45 McDonald Play Centers in 1994 and ultimately running over 300 centers in that same year. With affiliations with other 90’s juggernauts like Blockbuster, McDonald’s and Entertainment Industry Giant Viacom, the publicly traded Discovery Zone intended to be the leader in the indoor-fitness-party venue in the world. But what happened? What is the REAL truth about what happened to Discovery Zone? Why did discovery zone close? What drove such a well-positioned business into the ground, seemingly over night? Today we’ll dig deeper to uncover what happened to this remarkable brand. Whether you’re a boomer, Gen X, millennial or younger, you’ll be a DZ business expert by the end of this video and relive part of the nostalgia along the way. @chuckecheese @DaveAndBustersFun
DZ Discovery Zone is cemented in the millennial-middle-class-America’s nostalgic views of the 1990s, because of its failures. The Discovery Zone committed so intently to the early 1990s cultural dogma, that as culture shifted, they could not keep up. One thing you can say, for those growing up in the 1990’s DZ Discovery Zone is a profound cultural time capsule. If you’re around the United States, a shout out, be sure to check out the City Museum at St. Louis. It’s literally one of the most fun places I’ve been to in my life and is like the modern day Discovery Zone for children and adults alike.
What do you think of DZ Discovery Zone? Let me know in the comments below!
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Time stamps:
00:00 Beginning
02:17 What is DZ Discovery Zone?
04:04 Huge Advantage - Big Powerful Shareholders
04:35 Sponsor #1 Blockbuster Video & Viacom
06:36 Sponsor #2 McDonald's
08:03 So Why Did DZ Discovery Zone Fail?
09:09 Reason #1 Only Weekend Business
09:34 Reason #2 It God Boring After a While
10:53 Reason #3 Declining Quality and Service
12:10 Reason #4 Rocket Level Expansion Too Fast Lead to Huge Losses
14:45 Company Insight DZ Discovery Zone Lessons to be Learned
