Brian: “And as you've kind of embraced the sort of SEO nature and all of the kind of things that come out, I mean, it's quite clear that that's a data-driven sort of activity. How do you balance that creative sort of interest and background that you started with, with today's heavily data-driven approach to solving some of these problems?”
Edmund: “So I think the, I think the, the, the way to do that, and I think it's, you know, I think it's a matter of balancing art and science. I think people generally are either really good. You have, you know, they, there's another metaphor. It's like you're, you're head in the clouds or feet on the, on the ground. I think that we try to do both. Like that's the thing is like, we're trying to…”
Brian: “Sounds like a long stretch.”
Edmund: “I can kind of, you know, I've got some, some cloud cover, but it's, it's that, it's the balance.”

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