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In this episode of Podiatry Marketing, hosts Jim McDannald, DPM and Tyson Franklin discuss the importance of creating a yearly marketing planner for your business. They explore how to align your marketing efforts with seasonal events and sports seasons, using specific examples like soccer season, school sports, and the Olympics. They highlight the significance of proactive marketing rather than reactive, and the value of reflecting on past strategies to improve future plans. They also share their experiences about how local weather and cultural events can impact your marketing strategies.
0:00 33 - Yearly Marketing Planner
00:03 Introduction
01:45 Transition to Main Topic: Yearly Marketing Planner
03:02 Aligning Marketing with Seasonal Activities
10:35 Incorporating Local and Global Events into Marketing
15:41 Reflecting and Improving on Past Marketing Strategies
Listen to the full podcast episode to hear more from Jim and Tyson on the latest in marketing, the business, and growing your practice.
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