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Free Chapter Of The Introvert's Edge - [ Ссылка ]

Part 2 With Jason Cohen - [ Ссылка ]

I spoke with Jason Cohen, the founder of WP engine and discussed on how he would validate a business idea and scale a business, this video will help you start or grow your business, we also talked about marketing, sales and the steps he took to grow his business.

About Matthew Pollard:
Matthew Pollard is responsible for five multi-million-dollar business success stories, all before the age of 30. His humble beginnings, the adversities he faced, and his epic rise to success show that anyone, with the right motivation and the right strategies, can achieve anything they set their mind to.

Today, Forbes calls him “the real deal,” Global Gurus lists him as a Top 30 Sales Professional, Top Sales World Magazine named him a Top 50 Speaker, and BigSpeak lists him as an international Top 10 Sales Trainer. He’s also the bestselling author of The Introvert’s Edge book series, which has sold over 75,000 copies and been translated into 16 languages.


0:00 - Intro
0:37 - Introduction to Jason Cohen
1:05 - Validating WP Engine as a Business
1:45 - The Importance of Real-World Validation
2:27 - Finding the Right Customers
2:59 - Language and Messaging on Your Homepage
3:05 - Getting Deep Into Customer Interaction
3:27 - Convincing Early Employees and Investors
4:03 - Reasons Beyond Risk and Reward
4:48 - Introversion and Interaction
5:35 - Finding Networking Middle Grounds
7:01 - Overcoming Barriers as an Introvert
7:55 - Validating the Wrong Idea and Switching Gears
8:22 - Creating a Theory and Testing It
9:11 - Asking Open-Ended Questions
11:00 - Identifying Common Patterns and Moving Forward
12:27 - Recognizing When It Doesn't Work
13:57 - Converging on a Clear Business Idea
15:14 - Avoiding Waste of Time and Effort
16:22 - Importance of Honest Feedback
17:00 - Using LinkedIn for Research and Outreach
18:37 - Respecting the Time of Potential Interviewees
19:19 - Giving Value Before Asking for Help
20:35 - Not Every Startup Has a "Secret Success"
21:53 - Validating the Idea Early to Avoid Stress
22:04 - Future Discussion on Transitioning to CTO

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