A buyer persona is a presentation of who your ideal business client is. It is drawn from real interactions with actual clients you serve in the business. It runs beyond demographics and represents intangible elements which cause your client to tick. Each business has a picture of their ideal client.

The buyer's persona helps give an outline of various consumers that do convert for your business.

It helps you to know what your clients are searching for in your business. It helps you identify where to find your ideal customers.

When marketers need to build targeted strategies for your consumers, they use these buyer persona models. When well used, these models help you to understand who you are targeting as you build your product campaigns. When running your campaign, you may need 3-5 buyer personas. Depending on the different products and services that you provide as well as the markets you work within.

With the help of buyer personas, you can develop consumer trust and reliability.

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