One of the hardest parts about growing a nonprofit is ensuring that your message reaches and resonates with the right people. But you’ll only be able to do this properly if you have considered how ahead of time you’ll succeed at this.
In this webinar, we’ll be looking at the basics of what a communications strategy is, what it should cover, and some considerations you’ll want to take in mind as you’re getting started.
More info on CiviPlus here: [ Ссылка ]
Originally recorded on 23/03/2023
Introduction 00:00
What is a communications strategy? 2:59
Why you need one 6:03
Why are we distributing our message? 9:58
Who - the audience 12:46
Establishing who your audience is 14:25
Segment 17:16
What - the content 18:58
How - distribution methods 21:26
How - which channels to use 24:22
Combing channels with personalisation 27:32
When - what's a good time? 29:07
When - the bigger picture 33:00
Who by? 35:33
Getting started 38:30
How to plan a comms strategy 40:59
Introducing CiviPlus 50:08
Q&A 55:57
#CiviCRM #communicationstrategies #nonprofit
