The SS19 Desigual campaign COLOUR IS YOU explains what colour is from our point of view: why we think it’s important and how it’s included in our everyday. We call on you to catch all those emotions that take shape in colours. It is your body (and heart) that reacts with good humour when seeing yellow, energy when noticing the orange or serenity on discovering blue. That's why we believe and we know that wearing colours is like putting on your emotions.
What’s colour for us?
Colour is life and it is alive, colour is daring, colour is seeing with different eyes, colour is trusting yourself, colour is freedom and liberation, colour is fun, original and wild, colour can do magical things, colour is diverse and so colour is for everyone, it is action, it is confidence, it’s imagination and it is emotions like love.
Colours, mixing colours and being colourful explains perfectly what we are and how we feel. How we look and how everyone sees us. Life is full of colour and colour is full of life: you are colour and colour is you.
A campaign photographed and directed by Oliver Hadlee Pearch. With Isamaya Ffrench as make up artist and Cyndia Harvey as hair artist. Featured by Aiyana A. Lewis, Georgia Moot, Alex Klose, Rianne ten Haken, Lara McGrath, Niko Traubman, Tia Jonsson, Hannelore Knuts and Geoffrey Camus.
#ColourIsYou #Desigual
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