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There’s no shortage of pitfalls for startups and their founders. The 90 percent failure rate of startups is enough to make you think about keeping your day job — forever. But what if there was a proven playbook that dramatically increased the odds of success?
Being successful in venture capital means having a mix of cross-disciplinary skills, which is why expert faculty for this program stem from social psychology, organizational behavior, information technology, finance, and marketing.
The Formula to Accelerate Your Business
Enroll in this program and dramatically increase the odds of success by learning how to:
Pick the right business model
There are many different types of business models. Survey the range of options, including the disruptive model, the architecture model, the value chain model, and the efficiency model, with examples of each type. Utilize the Business Model Canvas tool to help you decide on your model.
Build the right team
Learn about the Three Rs of founding teams — relationships, roles, and rewards — and the three critical questions entrepreneurs must address when setting up their company. Topics include allocating equity, founder’s agreements, hiring key management, and finding technical resources.
Choose the right financing approach
Raising funds to scale is one of the biggest challenges that startups face. Learn about the various financing pathways available and the tradeoffs for each type. Topics include equity financing valuations, equity financing terms, and term sheets.
Ramp up sales and scale the business
In order to drive sales, you need a foundational understanding of your potential customers and markets. Considerations such as the rate of adoption of new products help with demand forecasting. Understand the importance of creating a growth culture and different expansion strategies, such as vertical and horizontal expansion.
