This film features the Johnson family of Flying Diamond Ranch. We follow their experiences to get perspectives on all aspects of ranching, from their philosophy on progressive land management to the health and well-being of their animals. Along the way, we’ll meet the family, hear about the ranch’s multi-generational history, and learn about the challenges they face with the public perception of what it means to be a rancher. Boehringer Ingelheim is proud to highlight the passion that cattle producers have for the health their animals, and feature a ranch that embodies the Cattle First philosophy, while encouraging others do the same. We are dedicated to helping the cattle industry improve the health and well-being of their animals – to ensure it remains successful for generations to come. #CattleFirst
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