Medical sales reps often approach difficult customers with anticipation. Unfortunately, they often anticipate NOT getting the sale!

It makes little sense to make a sales call that you expect to fail. Why does this happen? Often, it's because reps don't believe that the product measures up to what the customer is using now or their own ability to convert the customer.

Watch this short video to add a large measure of confidence to your sales calls...confidence that can make all the difference in the world.

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