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In this video, I’m sharing 10 brutal truths about growing a clothing brand. After 10 years in business, working with over 2,000 brands, and generating $100M+ in sales, I’ve learned what it really takes to scale successfully. Whether you're just starting or looking to grow further, these tips will guide you through niching down, mastering your marketing strategy, increasing your average order value, and much more. Let’s dive in and take your brand to the next level.

00:00 - Introduction
00:18 - #1 Niche Down Three Layers
02:00 - The Story of How We Found Our Niche
03:50 - #2 Follow the "Six Ones" Strategy
06:05 - #3 Focus on Increasing Your Average Order Value
09:00 - Tools to Boost AOV: Vitals & Selzy
11:00 - #4 The 3 I's: Imitate, Iterate, Innovate
13:27 - #5 Relevance at Scale Grows Brands
15:18 - #6 Hire the Best of the Best
17:00 - #7 Focus on Long-Term Mission & Vision
19:12 - #8 Sell at a Premium
20:26 - #9 Build a Strong Relationship with Your Manufacturer
21:50 - #10 Embrace the “Woo-Woo”
23:23 - Final Thoughts & Next Steps

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