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Once we've been in this business for a while, we realize that solving design problems for users is the easy part: understand users' goals and design with that in mind. Getting our expertise used and getting the design shipped is much more difficult. Where should the US team be in the organization chart? How should designers work with other teams= How do we get more of our recommendations adopted? In some ways, the answer is simpler than you might think: values.
Kim Goodwin, UX Design Executive, has spent over a decade leading teams as a creative director and as a VP of Design at one of the most influential UX agencies in the US. She's worked with agile, waterfall, and "agile-fall" teams in start-ups and Fortune 100s. Kim is also the author of the book Designing for the Digital Age.
