True Religion Jeans started as an underdog brand, struggling to find its place in the competitive fashion world. The owner faced numerous challenges, including slow sales at the prestigious Fred Segal store on Melrose Boulevard. With time running out, he devised a brilliant strategy: gifting free jeans to the store’s employees. This clever move turned things around, leading to skyrocketing sales and a lasting presence in the fashion industry. Discover the full story of how True Religion Jeans became an icon of innovation and resilience. Watch this video to learn how thinking outside the box can turn failure into success.
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