2023 TOYOTA PRIUS PRIME XSE PREMIUM Redesign | Pricing | Review | Specs | Interior & Exterior - The Toyota Prius could see its next redesign as soon as next year. According to a recent report from Autocar, the iconic hybrid nameplate isn't being abandoned by Toyota despite slow sales. While the Prius family launched a generation of hybrids, newer models like the RAV4 Hybrid have proven to be significantly more popular.
Toyota product and marketing head Andrea Carlucci reportedly stated "it has to keep a role, and we have to make sure it will always be a front-runner with that kind of technology." Whether or not the Prius becomes a next-generation SUV or wagon remains a matter for speculation at this point based on the available information.
The current Prius is in its 4th generation, having arrived back in 2016 on an all-new modular platform. While fuel economy of up to 56 mpg remains a strong selling point for the Prius, alternatives like the Corolla Hybrid get comparable specs and offer consumers styling that could be seen as a bit less polarizing in nature.
Toyota's next generation of vehicles will be electrified, led by the upcoming Toyota bZ4X, a 100%-electric crossover modl developed with Subaru promising up to 250 miles of range. While Toyota does offer a plug-in hybrid version of the Prius called the Prius Prime, the PHEV only offers a range of 25 miles on electric power.
Although it's reasonable to expect a Prius redesign sometime in 2022 or 2023, the automaker has not yet released official details just yet.
After years of criticism about its design, the Toyota Prius may finally be getting a makeover. At least, that's our hope for the 2023 Toyota Prius, an affordable hybrid hatchback that's due for an update. Here's what we expect for the 2023 Prius.
Although we don't have the official EPA numbers yet, we don't expect the hybrid's numbers to change much for 2023. The base-model 2022 Prius Eco hit an impressive 58/53 mpg city/highway. Other Prius models earn a still-good 54/50 mpg. Will the AWD model survive to the 2023 model year? It's not the highest-sales-volume variant, but it could. If so, that model may continue to earn about 51/47 mpg. That's not as good as the other Prius models, but offering AWD is a key advantage over the Hyundai Ioniq and Kia Niro hybrid hatchbacks.
Will the 2023 Prius Prime Plug-In Hybrid Return?
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The plug-in hybrid variant of the Prius has had a record 2021 (as of this writing), so the Prime version should definitely return. A superior exterior design was always a good reason to eschew the regular Prius for the Prius Prime, so if the entire line gets a revamped design, we're curious how Toyota will differentiate the plug-in model. For 2022, the Prius Prime delivers 25 miles of EV range before the four-cylinder gas engine automatically kicks in. If the 2023 Toyota Prius Prime's price can be kept to just below $30,000, it could continue to serve green-leaning customers who aren't ready for -- or don't want to pay for -- a fully electric car.
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