Behaviour Explainer Bri Williams runs through the landscape of behaviour change models and frameworks including MINDSPACE, EAST, BMAP, COM-B and the Habit loop.

This will help you work out what sort of model you need, and how they may fit together.

Bri also explains what she thinks makes a model useful, including her own (of course).

In short, it should be simple to understand and communicate, adaptable, active, directional, close the empathy gap and rigorous.
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Join Bri's Influencing Action online course if you want to learn more about making behaviour happen. [ Ссылка ]

Music by Pabi Sonko courtesy of epidemicsound.com.
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Bri's model is here: [ Ссылка ]

Process models
- BASIC by OECD: [ Ссылка ]
- DRIVE by Affective Advisory: [ Ссылка ]
- BOOST by Impactually: [ Ссылка ]
- CREATE by Stephen Wendel: [ Ссылка ]
- Ideas42: [ Ссылка ]

Ingredients models
- BMAP by BJ Fogg: [ Ссылка ]
- COM-B by Michie, van Stralen and West: [ Ссылка ]
- Hook by Nir Eyal: [ Ссылка ]
- The Habit Loop ref by Charles Duhigg: [ Ссылка ]

Crafting models
- MINDSPACE by UK Behavioural Insights Team: [ Ссылка ]
- EAST by UK Behavioural Insights Team: [ Ссылка ]
- REFINE by Impactually: [ Ссылка ]
- 4E's by HM Government, Jackson 2005

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