Marlon Doll is the Founder and CEO of Vireo Video, a specialized agency dedicated to helping brands achieve success on YouTube through strategy, optimization, content creation, and advertising. With over seven years of focused YouTube experience, Marlon and his team have served over 200 clients, including well-known names like GitHub, Thinkific, Best Buy, and Eckhart Tolle. His expertise has also led him to grow his own channel, Bachelor on a Budget, which boasts over 70,000 subscribers.

In this episode… Are you looking to stand out on YouTube but can't determine why your channel isn't gaining traction? Could you be missing out on some critical optimization techniques or advertising opportunities that can supercharge your growth? How does a focused strategy tailored for YouTube make a difference?

YouTube marketing expert Marlon Doll dives deep into the intricacies of creating a successful YouTube presence for brands. He emphasizes the need to avoid a scattergun approach, highlighting the importance of research, consistency, and creating value-driven content catered to target audiences. He plunges into thumbnail strategy, explaining how minor changes can lead to substantial increases in click-through rates. Marlon also shares his favorite tools for tracking and testing YouTube success and explains why edutainment is a particularly powerful format for content creators.

In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz hosts Marlon Doll, Founder and CEO of Vireo Video, to talk about YouTube marketing and optimization. Marlon discusses how Vireo Video leverages YouTube marketing to grow brands, common mistakes companies make on YouTube, the significance of thumbnail optimization, and the power of split testing to increase engagement.

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