Take a walk in your customers’ shoes with personas and journey mapping.

Understanding your customers is key to success in the ever-changing world of FI marketing and service. To go deeper into who your customers are and how they experience your FI, join Meghann Haley, Abby Fitzgerald, and Carolyn Pittman for a webinar on using personas and journey mapping techniques.

During this session, our speakers will discuss:
- Essential concepts of personas and journey mapping
- How to tailor your approach to your unique audience
- How to use these techniques to enhance your marketing and increase customer acquisition, loyalty, and engagement

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