In this session, Fernando Cera, Founder of Spark Design Thinking Studio, presents a case of building a business during Covid using the persona and customer journey mapping tools as a basis for creating a business strategy. He walks through the hands-on case of building a delivery business Zero to hero in Brazil from the initial idea to launch.
00:00 — Intro
05:10 — Case introduction: Zero to hero
06:40 — Business idea composition
11:01 — Understanding your customer, context, and business
12:00 — Client overview
13:22 — Buyer persona
15:05 — Competition
16:32 — Marketplace
17:15 — The impact of persona
23:33 — Customer persona overview
31:34 — Brand value proposition
34:10 — Business model
35:29 — Branding
39:15 — The impact of a customer journey
41:12 — Customer journey map overview
46:32 — Service blueprint
56:15 — Q&A: Tips for building a journey map for the to-be business
59:14 — Q&A: How do you know if your journey map is correct?
1:01:12 — Q&A: Tips for mapping a B2B customer journey
1:07:49 — Q&A: How to ensure agility
👥 Speaker
Fernando Cera: [ Ссылка ]
🔗 Useful links:
[ Ссылка ] — Spark Design Thinking Studio
[ Ссылка ] — Customer journey mapping guide
[ Ссылка ] — Persona creation guide
[ Ссылка ] — UXPressia's case studies
[ Ссылка ] — Journey mapping cheat cards
[ Ссылка ] — Free journey map and persona templates
Sign up for a free UXPressia account at [ Ссылка ] and start creating your own customer journey maps!
#cjm #journeymapping #personas
