Impression Share Explained 🤓 How to Optimise Impressions in Google Ads
Do you guys use your impression share to optimise and maximize your campaign?
If you don’t you could be missing an opportunity to push your campaign to the limit
Impression share is a metric that tells you how often your ads are showing for your target keywords.
You might think your ads will show every time but it’s likely that your ads aren’t showing for every single search.
In this video, we are going to comprehensively cover the impression share metric and understand
What it is and where you can find it
The meaning of the 2 different types of impression share
How you can optimize your campaigns using impression share data
Remember there are 2 types of impression share
impression share lost to budget
and
impression share lost to rank
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