If you do marketing at a startup or growth-stage company, then you know that scale and agility are necessary for success. But how do you keep up with the demands of a high-growth business, align your teams and deliver a fantastic customer experience that supports your goals?
This was the challenge Rich Copenhagen, Sr. Manager, Marketing Operations at Sysdig, an Insight portfolio company, set out to solve. With a combination of the right processes and technology, Rich has empowered the rest of the marketing team to execute and measure campaigns with fewer bottlenecks, while delivering a seamless customer experience that’s helped increase pipeline growth attributed to content marketing.
