2024 marketing is going to be a paradigm shift for all of us. We've already seen lots of changes from 2023, including increased advertising spend (just to be more competitive in the market), to the rise of influence and social commerce marketing, to us utilising AI-driven tools such as ChatGPT and Canva-AI - a new era of digital marketing is arising.

As a digital marketing leader of over 7 years and upon deep research into the topic, I've compiled the top 10 most impact changes for us to be aware of as marketers heading into 2024 so we can better adapt to it. Including: Google's Search Engine Updates, Data-privacy (Goodbye 3rd-party cookies), Creativity in an AI-driven world (and its value) and many more. A must-watch. if I can say so myself!


Timestamps:

00:00 - Intro
00:42 - Google's SGE
02:04 - Branding First
03:01 - Data Analysis
03:50 - Growth as a Theme
05:00 - Trusted Content Machine
06:08 - AI vs Creativity
07:47 - More Martech Tools
08:25 - Goodbye 3rd-party Cookies
10:21 - Rise of Social Commerce
12:28 - Omnichannel Marketing


Alternative Titles:

"2024's Essential Digital Marketing Trends: A Futurist's Guide"
"Top Digital Marketing Innovations to Watch in 2024"
"Navigating 2024: Key Changes in Digital Marketing for Experts"
"Future-Proof Your Marketing: Top 10 Trends for 2024"
"The Digital Marketer's Playbook for 2024: Trends and Strategies"
"Emerging Digital Marketing Techniques: What to Expect in 2024"
"Transforming Digital Marketing in 2024: Insights and Predictions"
"Stay Ahead: 2024's Revolutionary Digital Marketing Trends"
"2024 Digital Marketing Forecast: Trends Every Marketer Must Know"
"Adapting to the Future: 2024's Game-Changing Digital Marketing Trends"

References & Resources:

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Tags:

#marketing #digitalmarketing #growthmarketing

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