Pabst Brewing Company is perhaps best known for Pabst Blue Ribbon, or PBR, a beer the 175-year-old company has sold for over a century. But while the beer name and its signature blue ribbon label have stayed pretty much the same for decades, the company itself hasn’t. Nearly two decades ago, Pabst nearly disappeared. When hipsters picked PBR as their signature drink, however, business came roaring back.
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