A #productowner acts almost like the CEO of the product and plays a critical role of defining the product vision and articulating the purpose of the work that needs doing.

They are the bridge that connect organizational objectives with customer objectives, and serve to guide the #scrumteam in solving the most compelling problems and creating the most valuable features.

In this short video, John McFadyen explains the role of a #productowner in #backlogrefinement and why their contribution matters such a great deal.

About John McFadyen

If you are interested in becoming an agile coach and value mentored, coach-driven skills development in your journey to mastery, visit our Growing Scrum Masters page on [ Ссылка ]

If you like the idea of becoming a scrum master and want to achieve internationally recognised and certified accreditation as a scrum master, visit our Certified Scrum Master (CSM) course page on [ Ссылка ].

If you are already a scrum master and want to upskill to a more advanced level of knowledge and agile coaching capability, visit our Advanced Certified Scrum Master (A-CSM) course page on [ Ссылка ].

If you have several years’ experience as a scrum master and want to validate and certify your professional skills, visit our Certified Scrum Professional Scrum Master (CSP-SM) course page on [ Ссылка ]

For more information on John McFadyen, connect with John on LinkedIn at [ Ссылка ].

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