In this video, I'll be going over the particular aspects that you need to consider when running Facebook Ads during Black Friday/Cyber Monday. During this period of high volume in most digital marketing platforms, you might encounter issues such as fluctuating metrics, very high CPM's or your ads not spending their full budget. I'll be addressing these and other issues related to periods of high volume as well as giving you some suggestions about how you can optimize your campaigns during this time of the year.
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DISCLAIMER
Any advice given in this video is strictly based on my own professional experience and does not guarantee similar results.
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