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The Role Of the Chief Marketing Officer (CMO) In Today's Brand Marketing

In this video, I'll dive into the concept of a fractional CMO and explore the role of a chief marketing officer in today's dynamic business landscape.

Whether you're a startup or an established company, understanding the benefits and responsibilities of a fractional CMO can be crucial to your marketing success. I'll discuss how a fractional CMO operates on a part-time or project basis, providing strategic guidance, expertise, and leadership to drive marketing initiatives. From developing marketing strategies to overseeing campaigns and optimizing performance, a fractional CMO brings valuable insights and resources to help businesses drive results and build brand awareness.

So, if you want to unravel the world of fractional CMOs and their impact on modern marketing – watch the video!

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Who's Amanda?

Her career started in Sales at OraMetrix, an orthodontic technology start-up company, where she had her first taste of the start-up life.

When deciding to leave her Marketing Leadership role at a Fortune 1000 company in the real estate data and analytics industry, she focused on Chief Marketing Officer (CMO) roles with a San Francisco-based start-ups.

At one point, when in final rounds with four different companies, all post-Series A Funded, B2B, Tech Firms, all with very similar challenges and needs and she had an idea: Wouldn’t it be more efficient for the companies and enjoyable for me, if I could work for ALL of the companies at the same time?

With this in mind, Amanda started Arch Collective in November 2019 so that start-up founders could make one marketing hire and get a Fractional CMO, plus access to The Collective, an experienced network of freelance marketers and creatives.

Arch Collective handles all marketing strategy and execution for Post Series-A funded, B2B, tech startups so they can go from achieving product-market fit to acquiring more clients, securing Series B funding or possibly an acquisition.

#AmandaRabideau #Startup #Marketing

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