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On this 67th episode of The E-Comm Show, our host and BlueTuskr CEO Andrew Maff is with Valentin Radu of Omniconvert. Valentin is a serial entrepreneur, data-driven marketer, CRO expert, international speaker, and the CEO and founder at Omniconvert–an eCommerce growth suite used by hundreds of companies such as Whirlpool, Orange, Avon, and Tempur Sealy.
If you’re a brand struggling with building a strategy for your paid ads or a newbie who has no idea on how to evaluate your metrics, then tune in to this episode with Valentin! Here, he gives a thorough discussion of how to leverage your data to decrease your customer acquisition costs, methods that will optimize your ad listings, and ultimately, how to increase your customers’ lifetime value (LTV) for maximum profitability.
Check out Valentin's Book "THE CVO REVOLUTION":
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Outline:
0:03 deciding what was the model,
1:40 What is Cvo Academy?
3:06 Best ways for sellers to approach profitability over the course of 2019.
5:04 how much you are paying to acquire a customer
7:50 What’s your customer's lifetime value?
12:12 How do you factor the costs of organic marketing
14:01 expand once you hit the ceiling
16:01 What is the lifetime value of a customer?
18:27 Why do you need to know your own data
20:28 Why you need to know the Net Promoter Score.
#Ecommerce #BlueTuskr #DigitalMarketing
