Welcome to another edition of “Ask The Expert”! In this episode, we have the pleasure of speaking with Sarah Robertson, Director of Products at Experian Marketing Services. Sarah shares her insights on the challenges faced by brands and publishers and how Experian is stepping up to support them. From navigating market challenges to the importance of identity and privacy, Sarah covers it all.

Become an Experian agency partner

Our data and identity solutions help agency partners better understand and reach their audiences, enable accurate campaign attribution, and rely on accurate data with high match rates to reach new heights of client success.

Our comprehensive suite of marketing solutions helps agencies to:
- Onboard offline first-party data into the digital ecosystem;
- Leverage our broad range of consumer insights, including demographics, spending habits, mobility, and research data, to better understand your audience;
- Select or build scalable audiences through syndicated and custom data sets;
- Reach audiences across programmatic, CTV, social, linear TV, email, and direct mail.

Visit here to find out more: [ Ссылка ]

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TIMESTAMPS

00:00 Introduction
00:52 What are the challenges that clients are facing?
03:05 The importance of privacy in digital marketing
05:25 How Experian stands out
07:08 Relationship between first and third party data
09:07 Definition of a 'publisher'
09:47 How Experian support publishers
10:45 About Consumer Sync
12:52 Types of audience data
16:10 Privacy built into audience data products
19:41 Experian roadmap
21:00 Closing remarks

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