He would take the PBA by storm in the mid-80s. In his first game with the Crispa Redmanizers, Bates immediately grabbed the limelight and thrilled the crowd with a spectacular display of inside and outside moves against the league powerhouse, Great Taste Coffee. In that game, Bates would go up against PBA legend Norman Black and exploded for 64 points on 20 out of 25 two point shots (80%), 5 out of 6 three point attempts (83%), and 9 out of 10 free throws (90%), along with 12 rebounds and 5 assists. Black was pretty offensive-minded himself, popping in 59 points in a losing cause, 120–119 against Crispa. Bates would display an accurate jumper even from 3-point range, a muscular upper body to physically match up and intimidate the skinnier/taller opponents, and a mean game from the paint punctuated by his favorite arsenal, the slam-dunk.

Three things stood out in that game. First, Bates scoring 64 points was marvelous because Crispa had a number of superstars on their team. At that time, Crispa didn't need a scoring import since the locals were more than capable of carrying the load. The second remarkable thing was how Bates electrified the crowd with his derring-do style. A lot of Bates's two-pointers came from dunks, around 6 in that game, ushering in a new era of prototype PBA imports that were benchmarked on Billy Ray Bates. And third, Bates was now under Tommy Manotoc, acknowledged back then as the greatest defensive coach of the league. For someone like Bates to be collared with his offensive ways was practically impossible to do, as Manotoc himself later admitted. Manotoc instead decided to change his style to suit the strengths of Bates.

Bobby Factura would write:

What Doc (Julius Erving) did to revolutionize the slam-dunk in the NBA/ABA during the 70s, Bates did the same for the PBA in the early 80s. His natural ability to hang in the air longer than any defender and at the last instance powerfully slam the ball into the rim brought the shot to the next level.

He became the Philippine version of Julius Erving, revolutionizing the fastbreak game with his thunderous dunks and long-range bombs, averaging an astonishing 64.5 percent from the field and a high of 64 points in one game. Television game shows had dunking contests on miniature goals.

Bates’s scoring ability and flamboyant showmanship plus a charismatic, outgoing personality endeared him to the basketball-watching Filipino public and the media. He was called the Black Superman. A local shoe manufacturer gave him an endorsement coming out with a line of shoe with "Black Superman" emblazoned on it. Bates was so flattered big time with this endorsement that he was spreading the word back home in Mississippi about his success in the Philippines, even having a pair of rubber shoes named after him.[6]

"Those people, they loved me," Bates would tell The Oregonian. "There, I was like Michael Jordan. I could have anything I wanted. All I had to do was snap my fingers. I had my own condo, my own car and my own bodyguard with an Uzi. I had to fight off the women."[7]

Bates won the 1983 Best Import award and helped the Crispa Redmanizers win two championships. Three years later, Bates and Michael Hackett joined forces to give Ginebra its first PBA title in 1986. He returned to Ginebra in 1987 leading all imports with a 54.9 ppg average. His last stint with Ginebra was in 1988, where he teamed up with future Celtics star Kevin Gamble. But being out of shape, he played in only four games and both players were eventually replaced by the high scoring duo of Joe Ward and Tommy Davis. Billy Ray Bates would be widely regarded by many as the greatest import ever to have played in the PBA.

In Billy Ray's four seasons in the PBA for Crispa and Ginebra, he averaged the all-time league high of 46.2 points in 98 career games.

Bates later played in Switzerland, back in the U.S with the World Basketball League, a few seasons in Mexico—even a season in Uruguay.

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