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This presentation is meant to show partner teams working strategies for new partner acquisition and enablement in two separate stages.

What will your team learn from this presentation?
This presentation will help your team understand why “going into business” with agencies who have tremendous client loyalty is the best strategy to grow in this channel. This does not mean targeting the largest agencies, and we’ll explain a bit why in section 2.

Contents:
Background: The background will help everyone understand what types of agency-partnerships are on the table, how Partnerprograms operates, who we suggest targeting, and how these agencies like to work with technology.

Part 1: Data review – This next section is very important for all teams because it articulates some interesting facts correlating agency size to partnership value, and what the real pain points of these agency partners.

Part 2: Finding “Program-Market Fit” – This is a great section for anyone new to agency partnerships strategy because we show you what to look for and how to go about initial program viability testing.

Part 3: Choosing a tech stack – Whether you are strapped and budgetless, or ready to scale your program, you will need some tools for partner tracking, enablement and maybe a frontend directory. This section is our recommended partner tech stack for growing programs.

Part 4: Optimizing an established partner program – This section is for programs with multiple active partners for technology/integrations, as well as agencies. We discuss a strategy for generating more revenue with who you have.

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