Stores often use a "racetrack" layout to draw customers through the entire store. Products that stores want to sell the most are placed at eye level. The left side of the store is often used to showcase new or higher-priced items. Music and scents can be strategically used to create a certain atmosphere. Colors, lighting, and signage can also impact our shopping behavior. The placement of sales items and clearance racks is carefully planned. Endcaps and checkout lanes are used to encourage impulse purchases. Stores track our shopping behavior through cameras and sensors. Online shopping uses similar tactics, such as personalized recommendations. By being aware of these tactics, we can make more informed purchasing decisions Thanks for watching!  Don't forget to search wethrift.com before shopping.

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