We have launched our ground-breaking dynamic ANPR (Automated Number Plate Recognition) campaigns, triggering ads in real time when a specified vehicle car model enters the MSA.

The campaigns will deliver a pre-defined set of impressions by automatically scheduling triggered ad content when a certain vehicle or numbers of vehicle are present. The addressable ads are served to i-media’s D48 and D6 screens, targeting audiences as they enter the MSA. The ANPR data identifies optimum and likely times of visit to aid planning in advance, but all ads are delivered only in real-time to reach pre-defined audiences.

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