So we got 65 randoms off the street in London, told them we're a "food brand", and that we wanted them to test "2 tikka products". One was our plant-based ISN'T CHICKEN and one was a supermarket chicken tikka product.

Thanks to the random peeps for being such good sports on the day when we broke the plant-based news.

THIS represents a new horizon for plant-based food. We're now able to offer millions of meat-reducers a plant-based alternative that genuinely fills the gap left by meat, in taste, texture and nutrition.

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