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The first mention of the meaningful transmission of information to their descendants dates back to the Paleolithic period when history was expressed in cave paintings. So humanity stood out from the animal world, although it left an invisible connection with it. In the future, this led to the emergence of heraldry because, in the images of coats of arms and logos, they tried to put certain features that characterize the clan, country, or enterprise. Thus, most brands of automotive products include representatives of the fauna that have a historical or symbolic basis in their distinctive mark.

Each animal symbolizes a certain quality or combination, inherent only to him. So the brand has an appropriate logo that embodies the product’s advantages. Companies occupy a special position among this niche of visual identity with exclusive cars with a special disposition, for example, Porsche, Ferrari, Lamborghini, etc. Many of them imply privilege, which affects their price.

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