Join Andre, Evan and Hot 97 DJ and Apple Music host Ebro Darden as they discuss the New York Knicks, Apple Music, and the future of hip hop. Ebro shares insights on the Knicks' performance, his music industry journey, and the importance of understanding and catering to the audience. The conversation also delves into advertising and media consumption trends, exploring ways to enhance the NBA All-Star game and dunk contest.

Stay connected with Point Forward on our various social media platforms, including Instagram, X, TikTok, and, of course, here on YouTube to keep up with the latest updates and engaging content.

Don't forget, Point Forward is proudly a part of SB Nation and the Vox Media Podcast Network, delivering top-tier sports and entertainment content. Subscribe, like, and hit the notification bell to join our passionate community of sports enthusiasts and stay in the loop for more exciting content ahead.

The Point Forward podcast, hosted by former NBA teammates and current best friends Andre Iguodala and Evan Turner, is a basketball-centric podcast that also touches on business, pop culture, and breaking news.

00:00 Introduction and Overview
02:00 Passion and Mismanagement: The New York Knicks
05:47 Staying Relevant in the Industry
08:10 Pushing Hip Hop Forward
10:39 Adapting to TikTok
13:07 Curating the Best Music Experience with Apple Music
15:06 Embracing Inclusion and Diversity
23:08. Excitement for the Future of Music and Sports
26:28 Fragmentation of Consumption
27:54 Catering to Different Types of Consumers
31:41 Role of Sports in Music and Entertainment
37:11 Creating a Halftime Experience for the NBA
38:59 Relatability of Athletes and Musicians
44:00 Controlling Narratives and Engaging with the Audience
48:06 Value of Feedback and Criticism

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