Corporate culture refers to the values, beliefs, and behaviors of a company and can significantly influence employee hiring and retention, business results, and company longevity. It is influenced by national cultures and traditions, economic trends, and international trade. Successful corporate cultures are characterized by vision, values, practices, people, narrative, place, teamwork, training, education, innovation, and accessible leadership. Companies like Google and Netflix have innovative corporate cultures, and alternative management strategies, such as holacracy and agile management, have shaped corporate cultures at companies like Zappos and Spotify. Fostering a culture of innovation, strong leadership, and supporting teamwork, training, and education are important steps in developing a successful corporate culture.
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