In this eye-opening session, join Katie Streeter Hurle, Cyndi Loza, and Fiona Blades for the exclusive launch of groundbreaking proprietary research that challenges the prevailing notion of retail media's role across the marketing funnel. With insights drawn from a comprehensive study covering over 16,000 consumer experiences across multiple categories and retail channels, we’ll reveal where retail media's real strengths and limitations lie.

Speakers:
Katie Streeter Hurle, Chief Strategy Officer at SMG
Cyndi Loza, Senior Editor at Path to Purchase Institute
Fiona Blades, President and Chief Experience Officer at MESH Experience

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