Will Young is an expert in customer data intelligence for direct to consumer brands. Will’s journey in customer data began at Dunnhumby - a global leader in customer data science and analytics; since then he has gone on to found RAIS - a machine-learning driven customer data platform.
This episode of The Performance Marketing Podcast covers:
• How Dunnhumby revolutionised customer data with the Tesco Clubcard in the 90s
• What does it mean to be a ‘data-driven brand’?
• Which eCommerce metrics are most critical heading into a recession?
...and more.
The Performance Marketing Podcast is brought to you by Target: talktotarget.co.uk
This episode is sponsored by Home Grown Club: homegrownclub.co.uk and Nix & Kix: nixandkix.com
