SEO MBA’s Tom Critchlow joins us on Content & Conversation.

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Show Agenda & Timestamps:
00:12 Meet Tom Critchlow
1:01 How to secure a substantial SEO budget
4:44 Tom’s contrarian take on how companies should invest in SEO
6:15 The secret behind organizational charts
7:50 Best metrics to use for proving ROI
11:09 Common mistakes in strategy presentations to the C-suite
14:14 The correlation between updating content and renewals
16:33 Why communicating ROI in annually is ideal
18:05 Tips for communicating link building ROI
22:15 How to calculate monthly link value
23:00 Revenue forecasts don’t always have to be right, here’s why
25:18 Ideal timelines for revenue conversations with the executive team
26:35 The value of email sign-up’s
29:13 How to navigate securing budgets in a difficult environment
34:00 How to build a better proposal for your client
37:15 How long should a pitch take for a big C-suite?
44:53 Why new Directors can be your key to funding
47:40 Lessons learned, why growth and excitement are more useful than you think
53:51 Impress with communication
58:06 How to express results when your client is already trending up
59:01 What’s next for Tom’s SEO MBA

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