With the invention of online advertising, the way that we produce video ads has had to evolve. In this video, we dive into the difference between tv commercials and social media ads and examine how this new medium has altered the way we produce commercials.
Jim Costa has been doing video production for the past 31 years and has first hand experienced all the changes. He still produces TV ads today and discusses how he re-purposes that footage to edit ads for digital advertising.
Considering his years of experience, I was excited to capture his thoughts on what's next in video and how he feels business owners should use video in business today.
Connect with Jim Costa Films:
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MY GO-TO EQUIPMENT FOR ALL MY VIDEOS:
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FREE RESOURCES FOR ENTREPRENEURS:
Write Your Content Strategy
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Eliminate the guesswork. Learn which videos to create to clarify your offer, make a sale and/or build rapport! Follow this content strategy roadmap and start making ROI with your video marketing strategy.
Write Your Brand Video Script
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Prime your mind to understand the world of video so you can create an amazing one for your business. Use this internal training I created for my clients to help write your brand video script and plan your shoot.
Top 10 Mistakes to Avoid
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Don't make the same mistakes so many before have made... Discover top lessons learned after creating 300+ business videos.
Keyword Research Toolkit
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Download the resources I use to rank on the first page of YouTube, even as a small creator.
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Differences Between Internet and Television Advertising | 31 Years of Video Experience with Jim Cost
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