Did you know that the specialty supplement retailer GNC had a venture investing platform? This is broadly known as corporate venture capital. It’s essentially a practice where a large corporate entity takes an equity stake in a small but innovative or specialist company with the objective of gaining a specific competitive advantage. As an alternative to traditional acquisitions, companies are making more of these minority investments. In fact, corporate venture capital now accounts for nearly a quarter of all venture capital investing and its deal value have increased more than tenfold over the past decade. When most people familiar with corporate venture capital think about the concept, they tend to beeline towards large tech companies, but this type of investing is done by every sector in the economy. That includes retailers, especially those that have the financial wherewithal. These retailer-owned (or affiliated) venture funds and/or incubators formed by retailers is becoming more common as retailers are having to evolve more rapidly to meet the needs of customers. I'll run through some recent retailer venture fund announcements and explain the different main forms, which includes improving customer experience capabilities and supporting smaller consumer brands (sometimes to further a cause). Finally, I breakdown GNC Ventures, which has made three investments in the last year (RealEats, GLAXON, and PlantFuel)...and explain what could be next for the retailer's renewed strategic focus on innovation.

GNC "Store of the Future" = [ Ссылка ]

#gnc #supplements #venturecapital

Timecodes
0:00 – Did You Know About GNC Ventures?
0:29 – Corporate Venture Capital Trend Explained
1:22 – Retailers Venture Investing Trend Growth
2:18 – Retailer Venture Investing to Improve Customer Experience
3:33 – Retailer Venture Investing in Innovative Consumer Brands (Merchandising)
4:56 – Retailer Brand Incubators
5:34 – Hidden Value to Corporate Venture Investing
6:12 – GNC Ventures Details and Deals (RealEats, GLAXON, PlantFuel)
9:31 – What’s Next for GNC Ventures?
10:20 – Final Thoughts


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About Joshua Schall of J. Schall Consulting:
Joshua is consumer packaged goods (CPG) Strategist and Entrepreneur that focuses on the product categories of value-added (or functional) food, beverage, beauty, and nutritional supplements. He was an early advocate for digital grocery optimization and is an expert at the entrepreneurial ideation to consumerization cycle. Recently, he has shifted that decade of knowledge into early-stage investments, board membership, and public speaking engagements. His YouTube channel is a walk through his daily life and a peek into his business musings. Enjoy a look into his life through the lens!

►EMAIL josh@jschallconsulting.com

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