In this episode, Claudia continues her conversation with Karen Pflug, the Group Chief Sustainability Officer at Ingka Group. She discusses Ikea’s goal to reach zero-emission deliveries by 2025. She also highlights their efforts to bridge consumers’ ‘worry-to-action’ gap through pop-ups, take-back schemes and education. As CSO, Pflug offers some valuable advice to sustainability leaders on the same journey, reminding leaders to act with ‘optimism, driven by action and empowerment’. Relevant links:
Ikea’s zero-emissions deliveries Ikea’s renewable energy program Buyback & Resell Program
