John built the global sales team at Canva, which allowed the company to expand further into the enterprise. He walks us through everything a PLG founder needs to know about adding a top-down motion to a bottom-up, product-led foundation. When should PLG companies do this? Why is it necessary? What is the strategy? And how do you do it IRL?
#vc #saas #startups #sales #leadership #B2B #productledgrowth
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Podcast: BUILD with Blake Bartlett
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