Join Evan Nicholson, VP Growth Architect at Merkle, as he delves into the essential strategies for building a robust and efficient content supply chain. Learn how to transform your content production process to enhance customer trust, streamline operations, and drive profitable growth. Evan shares valuable insights on the importance of people, process, technology, and culture in creating a future-ready content supply chain.

Chapters:

0:00 - Introduction: The Importance of Content Supply Chain
0:25 - Customer Expectations and Content Consumption Stats
1:19 - Challenges in Content Production and the Need for Efficiency
1:44 - People: Focusing on Employee Experience
2:04 - Setting Up a Content Ops Team
2:29 - Process: Understanding and Improving Existing Systems
2:54 - Creating a Living and Breathing Journey Map
3:16 - Technology: Bridging Budgets and Teams
3:41 - The Role of Adobe Workfront in Content Supply Chain
4:06 - Culture: Leading Change and Promoting Success
4:27 - Recap of Pro Tips for a Successful Content Supply Chain
5:22 - Contact Information for Further Questions

Detailed Chapter Summaries:

00:00 - Introduction: The Importance of Content Supply Chain
Evan Nicholson introduces the concept of a content supply chain, emphasizing the need for a structured approach to content creation and distribution to meet customer demands and build trust.

00:25 - Customer Expectations and Content Consumption Stats
Evan shares statistics on content consumption, highlighting that people spend an average of 495 minutes a day consuming content, and discusses the implications for brand marketers.

01:19 - Challenges in Content Production and the Need for Efficiency
Evan outlines the challenges faced by organizations in planning, creating, producing, delivering, and measuring content, and the necessity for an efficient content supply chain.

01:44 - People: Focusing on Employee Experience
The focus shifts to the importance of people in the content supply chain, emphasizing the need to improve employee experience to ensure smooth content production.

02:04 - Setting Up a Content Ops Team
Evan discusses the importance of establishing a content operations team to define and manage the content supply chain, address employee concerns, and create internal champions.

02:29 - Process: Understanding and Improving Existing Systems
Evan explains the need to understand current content processes, systems, and people involved, and to create adaptable processes that can evolve over time.

02:54 - Creating a Living and Breathing Journey Map
The concept of a living and breathing journey map is introduced, which helps visualize both the customer and employee experiences in the content supply chain.

03:16 - Technology: Bridging Budgets and Teams
Evan highlights the role of technology in simplifying content production and management, and the importance of involving all business stakeholders in the adoption process.

03:41 - The Role of Work Front in Content Supply Chain
Work Front is identified as a crucial tool for planning, managing, and utilizing the content supply chain, enhancing efficiency and effectiveness.

04:06 - Culture: Leading Change and Promoting Success
Evan stresses the importance of fostering a positive culture that encourages excellence, celebrates successes, and incentivizes the right behaviors to support the content supply chain.

04:27 - Recap of Pro Tips for a Successful Content Supply Chain
Evan recaps the pro tips discussed, including setting up a content ops team, creating a journey map, using Work Front for planning, and establishing a content supply chain improvement team.

05:22 - Contact Information for Further Questions
Evan provides contact information for viewers to reach out with further questions or to learn more about Merkle's services.

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