Branding for Realtors | Real Estate Branding Ideas & Tips
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From a real estate standpoint, you are making a promise about the quality and type of work you provide for clients. There are several aspects of developing a real estate agent brand. The most effective agents have an effective marketing plan and have branded themselves well. Your real estate solutions for your clients are unique, valuable, and need to be communicated.
The Orange County Register featured Edwin Dearborn as a true “Marketing Expert”. Edwin has also been featured in Entrepreneur, CBS MoneyWatch, Social Media Today, and other national media outlets. Edwin has appeared as a keynote speaker for Sony and the American Marketing Association. Edwin was formally educated in marketing and public relations in Hollywood, CA in the early 1990’s.
His new book, Power Branding Secrets reveals how any entrepreneur, startup or existing small business can catapult their brand’s awareness, thus generating more publicity, inbound leads and higher sales.
In my opinion, one the greatest opportunities in my industry's arena is real estate branding. I say this due to the fact that so many real estate agents sound the same as well as look the same. Too many real estate agents and brokers conduct the same types of real estate branding and marketing efforts as 99% of their competitors.
My definition of branding is, "Your distinctive, indispensable attributes and value."
The core of all branding strategies and efforts is to ensure that you create a distinctive and memorable impression within the minds of your target audience. To achieve this objective, one must incorporate many tools, such as logos, slogans, websites, events, public relations, as well as well-crafted content that can be shared and found within organic search.
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Real Estate Branding Ideas | Branding Agency | Orange County, CA
Branding for Realtors | Real Estate Branding Ideas & Tips
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