Say hello to this weeks guest, Jessica Malach.



She is the one who pioneered this concept of Online-to-Offline marketing, which is designed to translate the growth of online product discovery into in-store sales.


Tune into this weeks episode…
This week I’m excited to introduce you to Jessica Malach, current VP of Marketing & Insights for Social Nature, which is a discovery platform powered by a half-million natural shoppers.


Jessica is truly the pioneer of this concept of Online-to-offline marketing, so I can think of no greater guest than her to enlighten us on this topic!




In fact, she literally authored the e-book called The Complete Guide to Online-to-Offline (O2O) Marketing for CPG Brands featuring 50 pages of tips from 17 CPG expert contributors!




If you’re a brand that promotes online and sells in stores, this episode is a must listen.




Jessica and I once worked together at a plant-based supplement company called Vega, and so when I saw her sharing more on this topic of o2o marketing and how the 4 stages could translate the growth of online product discovery into in-store sales , I just knew she was going to be an epic guest.




In this episode we dive deep into…


The 4 stages of the o2o model and how you can begin building through their step by step framework


Tips for enhancing your chances of getting discovered online and how to capture emails on a website


The power of free samples and demos in encouraging in-store purchase


What to do after the sale has been made to continue the conversation with your customers and make them into a brand evangelist


And some of Jessica’s favourite marketing books and best marketing advice


P.s. This podcast was originally recorded for another podcast that I host called The Marketing Hotline, but since that show is on hold we decided to share it with you here on Visionary Life!


Connect with Jessica Malach and Social Nature.
You can find Jessica on LinkedIn [ Ссылка ]


Social nature online at [ Ссылка ]


Listen on Spotify, Apple Podcast, or YouTube






Let’s connect on Instagram or find out more about Private Business & Marketing Coaching on my Website


Click the image below to tune in to this weeks episode 🎙️


"With more and more consumers choosing to buy items from the comfort of their own homes, it’s essential to educate and market online as much as possible.”
Here’s a sneak peak at my prep notes for the show…
Key Questions:


You’ve pioneered this concept of Online-to-offline marketing, which is designed to translate the growth of online product discovery into in-store sales by bridging two trends: first, consumers are now primarily searching for new products online, and second, the highest volume of retail sales remains at brick and mortar stores.


Therefore, the new way of launching successful products integrates the best practices of digital marketing with traditional retail marketing goals.


Can you share more about why you’re so passionate about O2O marketing and who needs to be learning about this right now?


What is the O2O Cycle?


What are the benefits of leveraging the 4 stages of the O2O cycle?


brands can build greater lifetime value


see a better ROI on marketing efforts across their sales channels.

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