Anytime you put content or interface choices in front of a user you are influencing them; whether that is by selecting a default, choosing what content is shown and in what order, or providing a recommendation. Since it is impossible to present all available choices with equal priority, what you choose to emphasize is an expression of your values.
How does modern social media pose an existential risk for society? How can we create a healthier, sustainable relationship between our social technology and culture? And what part do these Big 5 play in controlling the future?
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