In this episode, I interview Michiel de Vreede en Janpieter Mels from Antwerp based brand & design studio WeWantMore. We talk about their award-winning branding case for Neuhaus. It won a bronze 'Effie' award, which is an award focussed on the 'effectiveness' of creative campaigns, not just 'creative idea'.
00:00:00 Intro
00:01:18 Case study trailer
00:02:10 Michiel & Janpieter intro
00:03:11 About We want More
00:09:36 The Neuhaus case study: the challenge
00:11:45 The brand heritage
00:15:02 The brand essence
00:17:19 The packaging
00:20:57 The creative process
00:23:37 Defining the visual identity
00:27:21 Working with the client
00:30:00 A huge benefit of rebrands that is often forgotten
00:31:37 Having an internal ambassador
00:32:08 The handoff
00:35:33 Building an ongoing relationship with the client
00:41:42 The business results
