What was covered:
⚪ Walkthrough of the exact steps to set up GA4 efficiently for marketing websites.
⚪ Customizing GA4 for marketing objectives: setting up events, and conversions to align with your marketing strategy.
⚪ Reporting in GA4: when to do reporting directly inside of GA4 and when to use alternative tools like Looker Studio.
⚪ Comprehensive audit checklist to ensure your GA4 setup is optimized.
⭐️ Expert speaker: John Reinesch, Founder of Exponential Growth
The webinar presentation is available here:
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00:00:00 About the topic and speaker
00:00:58 GA 4 Tracking Code
00:03:41 GA 4 settings & data stream
00:10:27 Data collection, retention & product links
00:14:23 Audiences, channel groups & reporting identity
00:30:12 Events & conversions
00:50:24 Reporting customization
00:53:29 Answers to questions
